Federal Bank’s digital innovations – creating new benchmarks for the industry

Mumbai, July 15, 2021: Federal Bank, guided by its philosophy of ‘Digital at the Fore, Human at the Core’ has continuously come out with highly innovative and extremely user-friendly facilities such as: FedSelfie – under which individuals can open their accounts by merely taking a selfie; Federal 24 7 – which makes possible the opening of accounts through a video call to the bank; etc.

The latest innovation in this line is “FEDDY”, an Artificial Intelligence (AI) powered Virtual Assistant. The AI is backed by state-of-the-art machine learning algorithms to help customers with banking-related queries 24×7. While most similar AI-powered Virtual assistants are available only on the website, FEDDY can be accessed via Alexa, Google Assistant and WhatsApp.

FEDDY is also integrated into Google Business Messaging, a first-of-its-kind feat by an Indian Bank. On Google Search, FEDDY can be accessed by clicking the ‘Message / Chat’ option available against the searched bank branch. By sending an SMS ‘FEDDY’ to 8108030845 FEDDY can be reached on WhatsApp too. 

Recently, the Bank released  FEDDY assisted – and therefore, easily navigable and interactive – microsite to showcase the Bank’s Annual Report for FY 21. The site has been well accepted by the shareholders and customers alike.

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