Joins Hands With Amazon India to Promote Indian Creative Talent

BANGALORE and GURUGRAM, India, August 1, 2018  : today announced a strategic association with Amazon India to launch its collection of fine arts products on the marketplace. is a peer-to-peer marketplace that enables and empowers creative individuals to sell their creations directly to the consumers. Through this association, paintings by emerging artists curated by will now be available to millions of Amazon India customers across the country.

The Gurgaon-based venture that began as an endeavour to provide a sales platform for creative individuals in the fields of fine art, contemporary designs and traditional crafts, showcases finest emerging creative talent. The website spans across multiple categories including, Paintings, Photography, Drawing & Illustrations, sculpture, pottery, designer apparel, accessories and home décor. Paintings curated by cater to popular media and multiple genres. These paintings are available at best rates as the prices are managed by the artists themselves.

Talking about this partnership, Mr. Shobhit Arora, Founder & CEO,, said, “We’re quite excited about this association, as this enables higher reach for emerging talent in the field of fine arts, further strengthening our mission of promoting creative expression.”

“Our endeavour is to provide our customers with the largest possible selection across categories. It’s very exciting for us to associate with and launch paintings, drawings, illustrations and much more on our newly launched Fine Arts store by creative talent associated with them. We look forward to supporting them and their network of artists in this journey and connect them will millions of Amazon customers across the country,” said Gopal Pillai, Director & GM, Seller Services, Amazon India.

India has over 7 million artists, crafters and artisans and the space is still largely fragmented and unorganised. A significant number of this emerging talent in the space of fine arts often struggle to find avenues to sell. Through this partnership, Amazon Indian and would be showcasing over 10,000 artworks across popular media on canvas, mixed media, illustrations, wall art and more on the marketplace. These artworks will be available at best rates offered by the artists themselves.

In May this year, Amazon India announced the launch of a dedicated store for Fine Arts. Hosting established art galleries from across the country, the store comprises of thousands of pieces of art including original paintings, prints of original artworks, mixed media art and more by renowned as well as upcoming artists.

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