- Salesforce pledges to invest in Agentforce, customer success, and workforce development
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Salesforce launches more services on Hyperforce, allowing customers to securely deploy a deeply unified platform with Agentforce, Data Cloud and Customer 360 Applications, adhering to local data residency
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Singapore Airlines and Salesforce collaborate on AI-powered customer service applications
Singapore is an important growth market for Salesforce as businesses increasingly embrace Agentforce to unlock new opportunities. This investment underscores Salesforce’s support for Singapore’s National AI Strategy 2.0 and the nation’s vision as a driver of global AI innovation.
Spurred by a USD $6 trillion digital labor market, thousands of customers around the world are investing in Agentforce, Salesforce’s digital labor platform, to build and deploy agents that can reason, decide, act, and drive meaningful outcomes 24/7. Singapore has been dealing with a slowing growth rate of the labor force, contributed by an aging population and declining birth rates. Agentforce delivers Singapore an opportunity to rapidly expand its labor force in many key service and public sector roles.
This investment will help support Singapore enterprises as they build limitless digital workforces, bringing humans together with trusted autonomous Agentforce agents to unlock new levels of productivity, innovation, and growth. As Agentforce adoption accelerates, it has the potential to drive significant impact across Singapore’s industries, startups, and the public sector.
Mr Jermaine Loy, Managing Director of the Singapore Economic Development Board said: “Singapore welcomes Salesforce’s investment, which will boost our ongoing efforts to build a vibrant hub for AI innovation and adoption across our economy. Salesforce’s initiatives in AI research and workforce development will strengthen our ecosystem by catalysing innovation for key industries and corporates based in Singapore.”
“We are in an incredible new era of digital labor where every business will be transformed by autonomous agents that augment the work of humans, revolutionizing productivity and enabling every company to scale without limits,” said Marc Benioff, Chair and CEO, Salesforce. “Singapore is at the forefront of this shift, and as the world’s largest provider of digital labor through our Agentforce platform, Salesforce is thrilled to expand our work with the business community and our longtime partners in the region to drive innovation, productivity and growth.”
