Peloton shares fall as Apple announces cheaper rival fitness service launches Dec. 14

Apple Watch Fitness

Source: Apple Inc.

Apple announced the release Fitness+, its subscription service for digital fitness classes, on Tuesday morning, sending shares of Peloton lower in pre-market trading.

Apple’s service, which launches Dec. 14, will cost $9.99 per month or $79.99 per year. Users can watch workout videos on their iPhones, iPads, or Apple TVs and sync their exercise metrics from their Apple Watches. A Peloton subscription starts at $12.99 per month for fitness classes that don’t require the company’s connected bike.

Peloton shares dipped as much as 2% in pre-market trading on the news.

By CNBC Source Link

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