A surge in demand for food products containing health-giving additives or nutraceuticals during the pandemic has prompted the nutraceutical industry to leverage artificial intelligence to introduce personalised diets for nutrition needs, supplementation and dosage computation for every individual.
A global industry survey conducted by Nutrify Today, the world’s leading nutraceuticals i2c (ideas to commercialization) platform, has indicated that technological advancements in the nutraceutical industry will enable a more personalised approach towards nutrition over the next three years with accurate sensors possible via collaborations with expertise in the MedTech industry.
Amit Srivastava, chief catalyst and founder of Nutrify Today, believes that the future of nutraceutical is going to be different from how it is today. “Automated personalised nutrition where artificial intelligence will manage the nutrient needs and the source of ingredients will evolve into sustainable methodologies using biotech,” he says. The Nutrify Today survey found there was growing optimism around the food and nutrition industry globally. Nutraceutical industry leaders from the USA, Israel, Switzerland, Singapore, India, Hong Kong and Japan were engaged in the survey.
Sanjaya Mariwala, executive chairman and managing director at OmniActive Health Technologies, and president of the Association of Herbal and Nutraceuticals Manufacturers of India (AHNMI) said “”Artificial intelligence (AI) will play a significant role in the evolution of the nutraceutical industry which is poised to see a double-digit growth to reach USD25 billion in the next decade. Availability of talent and natural resources puts India in a sweet spot to lead the innovations in the nutraceutical industry. “
He added “Leveraging AI in predicting the categories of growth based on medical reports of various demographics in personalised diets and nutrition needs, supplementation and dosage computation for every individual, and tailoring the delivery techniques appropriate for every unique biology will bring the desired transformation in the industry. Extending AI in crop management for gene mutation, crop improvements and agriculture management will also ensure the availability of quality resources required for innovation and research in various product categories. This will also ensure value-added products getting added to India’s export basket.” The survey also discovered optimism about India’s role in the forward movement of nutra-tech and nutraceuticals industry in the future. Around 24% of the respondents believe that India will be a leading innovator second only to the United States.
The industry leaders also identified certain challenges like lack of skilled workforce and global regulatory framework, data privacy, high cost among others in the nutraceutical sector.
