NRI Businessman Ajay Keswani’s First Song ‘Humsaya’ Goes Viral With 8 Million Views

MUMBAIMay 4, 2018  :  Every great dream needs a dreamer and passion. Passion is what makes one reach for the stars and climb mountains. Passion is what made a businessman from Dubai follow his love for music. Ajay Keswani, a successful businessman and founder of Smart Communications, based out of Dubai, decided to follow his passion and in a month’s time came up with his first song, ‘Humsaya’.

Humsaya is a soulful track crafted beautifully with melodious voice and music. The song will take the listener to the golden era of romantic Indian music with great lyrics. The song is penned down beautifully by Sanjeev Chaturvedi, one of the best lyricists in Bollywood who has mesmerized fans numerous times with his soulful writing and ability to make the listener live the song with his words. ‘Sab Tera’ from the movie ‘Baaghi’ and ‘Taang Uthake’ from the movie ‘Housefull’ are some of his recent works. “I am fortunate to have worked with such a great lyricist in my first video,” said Ajay Keswani about Sanjeev Chaturvedi.

Since the launch of the song it has received more than eight million views in a very short span of time and was also trending on YouTube for more than two days. The song became viral upon its release and was among the top romantic songs from this year. It is a beautiful amalgamation of soothing music and romantic notes added with a beautiful storyline. “Humsaya is just the beginning of a long musical journey. I am very blessed to have got such great love from people and will continue to do what I love,” said Ajay Keswani on the success of ‘Humsaya’.

The song is highly appreciated by the Bollywood fraternity including many of leading singers and music directors from the industry. Priyanka Negi, one of Bollywood’s power-packed singer-performer and a bigwig of live shows and concerts, tweeted, “The song is a raw exposure of emotions that can be felt throughout the piece.”

“Humsaya is a wonderful combination of great lyrics and music,” said Aanjan Bhattacharya, music composer of the famous ‘chittiyaan kalaiyaan’ song from Arjun Rampal and Ranbir Kapoor starrer ‘Roy’. Darshan Rathod, son of music composer Shravan, of the duo composers Nadeem-Shravan, also expressed his love for the song and shared it on his social media handles.

Humsaya captures the various spaces of a relationship and what it means to be together at all times. The video showcases a beautiful love story of a couple who unfortunately meets with a tragedy. The video was shot at many beautiful locations in Dubai and also features Ajay Keswani in the song.

About Smart Communications :  Smart Communications LLC is a distribution company founded by Ajay Keswani and Shitij Kapoor dealing in all brands of mobile phones, specialising in Apple iPhones, iPads, iPods, iMacs, MacBooks, BlackBerry handsets, HTC, Nokia, Samsung and Gaming consoles. The company is in the business of distribution of electronics in MEA region (Middle East & Africa) for more than 10 years now.

Watch Humsaya here :

About Technology For You

Technology For You (TFY) is a Leading Technology & Career Magazine. In addition to the Print Edition, we have been bringing out Web Edition also with Daily News & Updates. This is one of the Largest Circulated magazine in South India, and also reaching across India.
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