Meesho has assigned its integrated media mandate to Carat India. The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office.
As per the mandate, Carat, the media agency from dentsu India, will oversee a comprehensive suite of integrated and full-funnel media solutions for the brand.
Under the leadership of Sanchayeeta Verma, CEO of Carat India, and Anita Kotwani, CEO of Media, South Asia, dentsu, the agency will provide brand solutions aligned with consumer behaviours, integrating modern thinking and future-led technologies.
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“Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent & growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel,” Sanchayeeta Verma, CEO, Carat India said.
Carat will empower Meesho to take strides in reaching out to consumers, fulfilling its vision of becoming the preferred e-commerce destination for the next billion users in the country. The agency will deliver top-notch, client-centric, data-driven solutions, emphasising digital transformation and fostering audience engagement.
“With Carat’s comprehensive media solutions and our shared vision for innovation, we are poised to redefine the e-commerce experience for the next billion users. Together, we look forward to leverage technologies and consumer insights to create impactful strategies that drive both brand growth and empower small businesses nationwide,” Soumitra Choubey, associate director, brand marketing, Meesho, said.
Additionally, Carat will craft strategies reinforcing the brand’s commitment to fostering commercial success for small businesses and entrepreneurs in India. Leveraging the network’s marketing, technology, and consultancy expertise, the agency will focus on creating distinctively tailored solutions for Meesho.
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