New research from the latest Omdia Public Displays Market Tracker reveals strong first quarter performance in 2026 for signage and information displays, which remained a bright spot in the global ProAV market in 1Q26, recording a third consecutive quarter of growth despite declines across other product categories.
Global public display and signage TV shipments reached 1.61 million units in 1Q26, down from 1.94 million in the previous quarter. However, signage and information display shipments increased 4.3% quarter over quarter (QoQ) and 2.8% year over year (YoY), with Asia & Oceania (9.8% QoQ), Japan (9.1% QoQ), North America (6.5% QoQ), and Western Europe (12.4% QoQ) recording the strongest quarterly growth.
IFP/touch display shipments recorded the largest quarterly decline. However, this was largely due to Indonesia’s shipment of more than 280,000 IFP/touch displays in 4Q25, driven by government investment in school modernization. Excluding the Indonesia education shipment, IFP/touch displays still declined by nearly 10% QoQ. Videowall shipments also weakened, falling 15.7% QoQ for 1Q26.
Shipments for signage and information displays in 1Q26 recorded their third consecutive QoQ increase, with Korean brands Samsung and LG Electronics capturing 43.8% and 15.3% share, respectively, with each reporting shipment growth of 2.9% and 20.7% QoQ. Japanese brands, Sharp and Sony, also contributed to growth with increases of 37.6% and 9.4% QoQ respectively.
In contrast, most Chinese brands recorded double-digit declines for 1Q26, reflecting typical seasonal softness due to Chinese New Year holidays. Signage and information display shipments in China reached over 67,000 units in 1Q26, down 17.3% QoQ, but up 1.3% YoY. Overall, 2026 is likely to be a transitional year for China, with demand increasingly shaped by policy and project-based investment rather than a strong upcycle. While government support greater expansion for AI+ solutions across multiple vertical markets continues, the market has now entered a more mature phase, limiting the rapid growth seen in recent years.
IFP/touch displays recorded a weaker quarter globally, reaching nearly 499,000 units, with declines across most regions except North America, Eastern Europe, and Japan. Vendors are facing increasing pricing pressure due to shortages in key memory components, including DRAM, NAND, as demand from AI infrastructure and data centers expansion continues to accelerate.
China’s IFP/touch display market declined 39.1% QoQ and 10.4% YoY in 1Q26, as signage and information displays and competitively priced consumer TVs gained market share in conference and meeting room environments.
North America’s IFP/touch display shipments are the notable takeaway, with over 70,000 units sold in 1Q26, a 38.9% QoQ lift following a weaker 4Q25. BenQ, Newline, Promethean, Samsung, SMART Technologies, and Viewsonic all contributed to the stronger 1Q26 result, accounting for over 75% of overall IFP/touch display shipments in the region.
Global videowall shipments continued their downward trend, shipping over 71,000 units in 1Q26, a decline of 15.7% QoQ and 19.2% YoY. While sectors such as command and control or production facilities continue to rely on LCD videowalls requiring higher resolution, many corporate installations are increasingly transitioning to direct-view LED displays.
Kelly Lum, Principal Analyst from Omdia’s ProAV practice commented: “The overall ProAV industry is still facing various regional instabilities that are having a direct impact on performance across specific product categories. The situation in Iran continues to create uncertainty in the Middle East, with both flat panel display and direct-view LED vendors facing project postponements. Global transportation costs are also rising as a result, and many vendors are beginning to feel these impacts, putting further pressure on end-product pricing. If the I situation persists, this may impact the expected recovery for 2026 that was initially anticipated as some of the challenges in 2025 eased.”
