Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today

• Witnesses tremendous response from its customers

• Special offers available on the smartphone starting today

• The nova series is a globally acclaimed smartphone with over 50 million units sold

New Delhi, August 24, 2018 : Huawei Consumer Business Group today announced that the Huawei nova 3, which went on sale, has witnessed an unprecedented response. Equipped with Industry leading features and specifications- Huawei nova 3 is a powerful device that rivals even today’s flagship devices.

With the launch of Huawei nova 3, the company has introduced the world’s first AI quad-camera smartphone, equipped with the industry’s leading NPU. Its massive FullView display, along with the gradient Iris Purple color, gives the device a remarkable high-tech look, while satisfying the viewing needs of its users.

Best-in-Class AI Cameras

Huawei nova 3 is the world’s first smartphone with an AI quad-camera setup. The rear cameras are composed of a 24MP monochrome sensor and a 16MP RGB sensor, while the front cameras are made up of a 24MP sensor for image data and a 2MP sensor for depth of field data. Each of the rear cameras is equipped with a wide aperture (f/1.8) 6p lens. AI works in the background to further enhance the capabilities of the four cameras, complementing every aspect from perfecting facial lighting to creating bokeh and HDR effects. Very few even come close in terms of the quality of images produced by the nova 3 in this segment.

Industry Leading Design

Huawei nova 3 is equipped with a large 6.3-inch 19.5:9 FullView display to accommodate any content users choose to consume while offering a wider perspective. The massive screen is secured to a slender 3.55mm-thick mid-frame that is expertly bent on the corners to fit exactly right with the screen, allowing for a seamless transition from glass to metal. The nova 3 comes in a special gradient color-Iris Purple, which is gathering acclaim everywhere.

Flagship Performance

At the core of Huawei nova 3 is the Kirin 970 SoC with a Mali-G72 GPU. Using the same world’s first AI processor as the Huawei P20 Pro, Huawei nova 3 offers the same flagship performance as top-tier devices on the market. The Neural Processing Unit (NPU), as part of the SoC, enhances everyday functionalities such as photography. The new Huawei nova 3 has launched with support for GPU Turbo, a revolutionary graphics processing acceleration technology, to deliver the best gaming experience to users in a wide range of scenarios. Under the new HiAI mobile computing architecture, the NPU delivers AI performance that surpasses in AI-related tasks with 50 times the efficiency and 25 times the performance than several other smartphones without this feature.

Smarter than Ever

The newest Huawei nova 3 is shipped with EMUI 8.2. It is the only device that comes loaded with features that take advantage of the class-leading NPU-equipped SoC, including AI power management, AI smart gallery and more.

Competitively priced at INR 34,999 , the smartphone is available with lucrative offers including no-cost EMI options of up to 12 months. In addition to a 1-year screen protection insurance, an extra exchange discount of INR 2000 can be availed by consumers over and above the exchange value on their purchase from August 23 to 25, 2018 (Extra exchange of INR 3000 on purchasing it today). American Express card members looking at purchasing the phone between 23 to 25 August can avail an instant cashback of INR 3000 on purchase of nova 3. As part of a bundled deal with Reliance Jio, customers can avail an extra cashback of INR 1200 along with partner vouchers of INR 3300 and 100 GB of data on their purchase. HDFC Debit and Credit card customers are entitled to an instant discount of 5% on EMI transactions.

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