Public relations, sales, and advertising were the only areas of marketing that were considered traditional. But since digitalization became a popular event, the number of students pursuing careers in marketing has increased substantially. Organisations seeking to increase website traffic and convert online leads are finding that they need more and more skilled and knowledgeable marketing specialists, particularly in the field of digital. In this scenario, prospective students and progressive professionals hoping to move up the corporate ladder are increasingly enrolling in MBA programs in marketing or marketing management. In addition to the growing popularity of digital marketing and social media marketing, there are other routes available to marketing experts.
For example, students who possess strong numerical and data analysis skills may consider applying for jobs as marketing analysts. However, people with strong writing and content-creation skills can go on to work as social media managers or content writers/marketers. The marketing field of study has grown to be one of the most pursued professional career choices because of the abundance of opportunities it offers. Now, let’s explore some of the major elements that have helped marketing become a more popular career option in India.
Unstoppable digital revolution
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India’s marketing environment has been significantly impacted by the swift digital change in industries. People are more connected than ever, thanks to the spread of smart devices, the rise of social media, and the easier access to the internet. This change has brought in a new era of marketing, where digital techniques are king. The opportunities brought about by the digital revolution are well known to and eagerly awaited by today’s pupils. Generation Z are drawn to digital marketing because of its allure, which emphasizes data analytics, social media management, SEO, and content marketing. They see marketing as a dynamic, ever-evolving field that offers countless chances for ingenuity and originality.
Endless career opportunities
The possibility of growth and advancement in a subject that is changing quickly is one of the most alluring features that has drawn students to pursue careers in marketing. For those with a history in marketing, there is a wide range of options, from traditional marketing employment to digital marketing positions.
Brand manager, market research analyst, social media manager, and digital marketing specialist are a few of the most sought-after marketing positions in India. The opportunity to work with well-known businesses across a variety of industries and competitive salary make these positions particularly desirable to students aspiring to marketing careers.
The average pay for a marketing manager in India is approximately Rs 7,19,796/-, according to Payscale, and there are chances for growth and progress in the field. As per the placement trends in the recent past from the leading B-schools of the country, about 38% in 2022 and 45% in 2023, jobs that were accepted by the students were in the marketing domain. In terms of mean salary in the marketing domain, it was around 15.5 lakhs per annum in 2022 and 15 lakhs per annum in 2023. It’s also a fun and fulfilling job choice because of the field’s dynamic character, which enables people to continuously learn and adapt to new trends and technology.
Boom in entrepreneurial ventures
By 2023, India will have approximately 1,12,718 DPIIT-recognized startups spread over 763 districts, making it the third-largest startup ecosystem globally. Due to the requirement for effective marketing tactics for startups to develop their brand and draw clients in a cutthroat market, there has been a boom in the need for marketing positions as a result of the surge in entrepreneurial activity.
Furthermore, professionals can advance to become their own bosses by developing and upgrading their marketing skills. As a result, marketing has emerged as a desirable career path for individuals hoping to take advantage of India’s flourishing startup scene and launch their own businesses eventually.
Marketing: A promising career option!
In summary, digitalisation, countless career opportunities, and the rise in entrepreneurship are all factors contributing to students’ increasing interest in marketing jobs in India. As the marketing landscape changes, aspiring professionals will be crucial in shaping the future of the sector by fostering innovation and expansion.
The author is assistant professor of Marketing at FORE School of Management. Views are personal.
