After a multi-year hiatus, Chinese brand HONOR has re-entered the Indian market with a clutch of smartphones, tablets, laptops and other devices. The brand’s focus is on recapturing its share in the Indian market and going beyond, with a focus on ecosystem and interconnectivity, something the brand calls the ‘Smart Ring.’
To talk about this and more, in an exclusive interview with CNBC-TV18, C.P. Khandelwal, Joint Managing Director of HTech, and CEO of PR Innovations & PSAV Global, shared insights into the company’s future strategies and its position in the competitive tech market.
HTech is the exclusive distributor and service partner for HONOR devices in India. It has been making waves with its recent advancements and strategic partnerships. During the interview, Khandelwal highlighted the company’s commitment to staying at the forefront of technology and its dedication to customer satisfaction.
“We are in a constant state of evolution, ensuring that our products not only meet but exceed the expectations of our consumers,” Khandelwal stated. He emphasised the importance of innovation in maintaining a competitive edge in the fast-paced tech industry.
PR Innovations & PSAV Global, under Khandelwal’s leadership, has been focusing on expanding its global reach. PR Innovations and PSAV Global have partnered with HONOR to facilitate its recent re-entry into the Indian smartphone market. Khandelwal discussed how the company has been strategically positioning itself to tap into emerging markets and cater to a diverse clientele.
“Our vision is to democratise technology and make it accessible to everyone, everywhere,” said Khandelwal. “We are not just selling products; we are providing solutions that empower individuals and businesses to achieve their goals.”
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Khandelwal also shed light on the challenges faced by the tech industry, including the need for sustainable development and the management of electronic waste. He mentioned how HTech and its subsidiaries are investing in research and development to address these issues effectively.
“Sustainability is not just a buzzword for us; it’s a principle that guides our operations,” Khandelwal remarked. He elaborated on the company’s initiatives to reduce its carbon footprint and promote responsible consumption among its customers.
The interaction also touched upon the impact of the global pandemic on the tech sector. Khandelwal acknowledged the disruptions caused by COVID-19 but remained optimistic about the industry’s resilience and capacity for innovation.
“The pandemic has accelerated digital transformation across sectors,” he noted. “We have witnessed a significant shift in consumer behaviour, with an increased reliance on technology for both personal and professional needs.”
HTech’s response to the pandemic involved ramping up its digital infrastructure and enhancing its online services to support remote work and education. Khandelwal was proud of his team’s agility in adapting to new market demands and ensuring uninterrupted service to their clients.
In addition to technological advancements, Khandelwal underscored the importance of human capital in driving the company’s success. He praised his team’s dedication and adaptability, which have been crucial in navigating the uncertainties of the market.
“Our employees are our greatest asset,” Khandelwal affirmed. “Their expertise and passion for innovation are what make HTech a leader in the tech industry.”
As for future prospects, Khandelwal was confident about HONOR’s trajectory and its growth potential. He hinted at upcoming projects and collaborations that would further solidify the company’s position as a key player in technology.
“We have several exciting developments in the pipeline that we believe will redefine how technology is integrated into daily life,” he teased, without divulging too many details.
Khandelwal’s conversation with CNBC-TV18 offered a glimpse into HTech’s strategic direction and its endeavours to shape the future of technology — with a focus on innovation, sustainability, and global expansion.
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