MINNEAPOLIS-(BUSINESS WIRE)- Entrust, a global leader in identity-centric security, today introduced a new approach to preventing account takeover in the age of AI. As attackers increasingly target high-risk moments like account recovery, device changes, and large transactions, organizations need to modernize authentication from verifying access to verifying the real human behind the transaction.
This provides a crucial check against presentation, injection, and deepfake attacks by requiring identity assurance at key moments like onboarding, account recovery, device changes, and large transactions.
The Entrust Biometric Authentication solution brings identity-centric assurance to these critical interactions, helping organizations reduce fraud while delivering fast, easy end-user experiences. “Too many organizations are treating authentication as a login problem, but attackers have already moved beyond access,” said Mike Baxter, Chief Technology & Product Officer at Entrust. “Preventing account takeover in the age of AI requires confirming the person behind every interaction. Entrust helps organizations apply the right level of assurance at the right moments while delivering secure, low-friction experiences.”
The need is urgent, with AI-driven attacks contributing to dramatic increases in fraud and cybercrime. Global businesses lost an average of 7.7% of annual revenue to fraud with account takeover responsible for nearly one-third of those losses. At the same time, one in five biometric fraud attempts now involve AI-generated deepfakes.
The Entrust Biometric Authentication solution meets this challenge with identity assurance that combines biometric identity verification with adaptive risk-based authentication. This provides a crucial check against presentation, injection, and deepfake attacks by requiring identity assurance at key moments like onboarding, account recovery, device changes, and large transactions.
