Aptech Limited, a pioneer in the non-formal vocational training business in the country for over 3 decades now has entered the EdTech segment with its latest brand addition -ProAlley.com. The brand intends to reach out to a new segment of audience who are self -paced learners wanting to learn and make a career in the growing media& entertainment industry from the comfort of their homes. While the initial offerings of the brand will focus on the growing media & entertainment, AVGC segment given the mass employment opportunities; however it will not be restricted to this segment alone. With the launch of ProAlley.com, Aptech Ltd now has all forms of delivery models in its business arsenal Offline, Remote, Live and Self- Paced.
EdTech has become one of the fastest growing industries, taking rapid strides to facilitate better and more productive learning systems. While pandemic has been blessing in disguise for this business, internet is being called upon to enable work-from-home, study-from-home, in fact even socialize for that matter. India’s Edtech sector to become a $30 billion industry in the next 10 years on the backing of growing demand and strengthening business models, according to RBSA Advisor, a transaction advisory firm. The report estimates the current industry size between USD 700 – 800 mn. The growth will be driven by K12, higher education, test preparation and up-skilling categories.
Dr Anil Pant, Managing Director and CEO, Aptech Limited said, “We are ecstatic to be announcing our entry in the EdTech segment. This has been a dream project for Aptech Limited to be a bricks & clicks model. Our Ed-tech initiative is for self- paced learners, freelancers, influencers, content creators – literally anyone looking to equip themselves with new skills, looking to make a career in the media, entertainment or AVGC segment. I have said this before that AVGC industry is in a steady stage of its flight, where IT sector stood about 20 years ago. This is a great time for students who are making major career decisions at this point in time to actually work on skills that not only helps them get their first job but makes them highly employable. While the initial offerings of the brand will focus on the growing media & entertainment & AVGC segment; it will however not be restricted to this segment alone. We will plan to include courses from other segments where mass employment opportunities are available such as beauty & wellness, retail & hospitality amongst others. We are also planning to make this available to markets outside India. ”
He further added, “ProAlley.com is competitively priced and aims to benefit the users offering them skillsets that can help them earn an income through a job/ freelancing or gig work. The job opportunities in the media & entertainment industry are massive, almost to the tune of 3X of what we are able to realize currently. We are very excited to be able to contribute to the industry through such brand expansion.”
