Apple is discussing integrating Google’s artificial intelligence model into the iPhone, a potential alliance that would shape the future of the technology.
Shares in Google’s parent, Alphabet, closed up 4.4 per cent at $148.48 while Apple’s stock rose 0.6 per cent to $173.72 on the report by Bloomberg News, as it gave investors hope that the pair could steal a march on Microsoft.
Apple has also spoken to OpenAI, the maker of ChatGPT and Microsoft’s key partner, about the possibility of a deal, according to the report.
Any tie-up with the world’s leading smartphone maker would be a boon for Google, given the popularity of Apple’s products.
Google’s Gemini, formerly known as Bard, was launched in December 2023. It is designed to challenge the market
