A dedicated hub for innovation, collaboration, skills development, and hands-on exploration of automation, digitalisation, and smart factory technologies.
Noida, India, July 2, 2026: German automation giant Festo today inaugurated its first Automation Experience Centre (FEC) in Noida, marking a major expansion into Northern India’s rapidly growing manufacturing corridor as companies increase investments in automation, digitalisation and smart factory technologies.
Designed as an innovation and collaboration hub, and located in the Block A, Phase-2, Noida city, Festo Experience Centre (FEC) will enable visitors to experience live demonstrations and application-driven solutions across factory automation, electric automation, pneumatics, motion technologies, digital engineering and Industry 4.0.
The launch coincides with Festo India’s 40th anniversary year and reflects the growing demand for advanced automation solutions across the manufacturing sector. By providing access to live demonstrations and application-based use cases, the centre will enable manufacturers to evaluate technologies before deployment and identify opportunities to improve productivity, operational efficiency and sustainability.
Commenting on the inauguration, Frank Notz, Member of the Management Board, Sales, Festo SE, said: “The opening of the FEC in Noida reflects our commitment to staying close to our customers and supporting their transformation towards smarter and more sustainable manufacturing. By creating a space where innovation can be experienced firsthand, we are enabling meaningful collaboration and accelerating the adoption of future-ready automation solutions.”
On this significant milestone, Ravi Sastry, Managing Director of Festo India, said, “Today is indeed a great day as we inaugurate FEC while celebrating 40 years of Festo India.” He emphasized that customer success is our success and highlighted that this initiative comes at the right time to empower industries to enhance their competitive advantage in the market. With this, Festo India stands ready for the future, delivering best-in-class automation solutions to its customers.
Speaking about the significance of the new facility, Vikas Makhija, Sr. Director, Sales & Marketing, Festo India, said: “FEC serves as a gateway for customers to explore how seamless automation can create tangible business value. Through live demonstrations, expert interactions, and application-focused solutions, we aim to help industries unlock new opportunities for efficiency, flexibility, and sustainable growth. The centre reinforces Festo India’s commitment to being a trusted partner in our customers’ automation journey.”
Highlighting the importance of the FEC, Ranajay Sarkar, Head of Market Management, Festo India, said: “North India continues to be a key growth region for manufacturing and industrial development. The Noida Experience Centre will provide customers, OEMs, system integrators, and educational institutions with direct access to Festo’s latest technologies and expertise. We look forward to fostering stronger partnerships and supporting innovation across industries in the region.”
Beyond industrial automation solutions, the centre also showcases offerings from Festo Didactic, the company’s technical education and workforce development division. The facility will host training programmes, workshops, technology demonstrations and industry engagement initiatives aimed at addressing the growing demand for skilled talent in advanced manufacturing.
Festo continuously evaluates opportunities to strengthen customer engagement and expand its technology footprint across India. The company will assess future opportunities based on customer demand, industry growth, and strategic priorities.
According to India’s economic survey 2026, manufacturing is a foundational pillar of India’s economy, contributing around 16–17 per cent of GDP and employing over 27 million workers. As the country works towards transforming from a $3.7 trillion economy to a $30–35 trillion economy by 2047, manufacturing is expected to play a central role, with its share in GDP rising to at least 25 per cent.
