- Drawing parallels with CAMON 19 Pro5G, the event will exhibit a fine balance between Technology and Glamour
- TECNO continues being an industry-first with a 64MP camera with RGBW+ (G+P)lens and 0.98 mm slimmest Bezel feature in the CAMON 19Pro5G
- The evening will showcase especially curated outfits from some of India’s most talented fashion labels, including Rohit Gandhi, Rahul Khanna, Dhruv Kapoor, RimzimDadu, Pankaj & Nidhi, and more
Mumbai, India, August 10, 2022: TECNO Mobile, the global premium smartphone brand, in collaboration with Cosmopolitan India, the world’s largest-read fashion and lifestyle magazine, will launch the much-awaited CAMON 19 Pro 5G smartphone tonight. This one-of-a-kind launch for a mobile handset will be inaugurated at a plush fashion event, titled ‘A Stylish Affair’ that will include a fashion showcase and a Style Hunt helmed by a distinguished jury panel. Delhi’s most stylish faces, including fashion influencers, designers, and industry experts will attend the launch event at Shangri-La.
The August Digital Cover of Cosmopolitan India was shot on CAMON 19—highlighting its key features. CAMON 19 Pro5G is an archetype of a fine balance between technology and style, and the event fittingly draws a parallel with it.
The latest launch is a part of the lauded CAMON series. The CAMON 19 Pro 5G is an advanced version of the recently-released CAMON 19. While the previous version flaunts the industry-first 64MP camera with RGBW sensor, the Pro5G version boasts RGBW+ (G+P), along with Optical Image Stabilization (OIS) and Hybrid Image Stabilization (HIS) that enables sharp and steady photograph seven in dark and shaky conditions. Similarly,whereas the CAMON 19 exhibits 60 percent more light intake capabilities, the Pro5G version boasts 200 percent light intake, which is set to revolutionise the low-lighting imaging experience.Perfect for fashion enthusiasts and style icons,the CAMON 19 Pro5G features incredible 5G connectivity. This 5G smartphone redefines the mainstream experience,and the intent is to address the primary needs of instant results and swift connectivity for Millennials and Gen-Z. These superlative features, encased in a stylish 0.98mm slimmest bezel, with a premium dual-ring camera design, is a winner of the ‘iF’ design award 2022. The smartphone will be priced at Rs 21999 in two striking colours—Eco Black and Cedar Green.
Sharing some industry insights around the latest product launch, Arijeet Talapatra, TECNO India CEO, has said, “The Mid-to-High end (>15K) segment has witnessed maximum growth YoY (H1’22 Vs H1’21) and therefore, this segment is one of the major focus areas for TECNO CAMON series. Furthermore, the features considered to purchase a phone have drastically evolved over the years, and today the focus is more on the camera and the overall look and persona of the smartphone. That’s mainly because social sharing and content creation is a way of life for many and smartphone cameras have to keep up. With that as the backdrop, we have an aggressive portfolio under the CAMON series, addressing these new-age consumer needs. With each CAMON product, we are further advancing our technology specifications while maintaining a balance of aesthetics and style.”
Adding insights to the campaign, Nandini Bhalla, Editor, Cosmopolitan India, said, “We are delighted to launch the CAMON 19 Pro5G at this special fashion event. What makes this evening, the‘Stylish Affair’, truly distinguished is the celebration of both technology and style, shining the spotlight on the smartphone’s futuristic character. Through this unique collaboration, we are not only launching the Pro 5G, but also introducing a very special ‘Style Hunt’, a one-of-a-kind platform where Cosmo India readers will geta chance to showcase their unique talents and style. The pan-India campaign welcomes participants from all over the country and will award cash prizes to a few lucky winners. Keep a lookout out for related announcements on TECNO’s and Cosmopolitan India’s social media handles.”
