Say Hello to Einstein Voice : Salesforce Ushers in New Era of Conversational CRM

• Einstein Voice Assistant will transform the way people work, allowing them to get personalized daily briefings and make conversational updates to Salesforce via the Salesforce Mobile App or smart speaker of their choice.

• Admins will be able to build customer-facing Einstein Voice Bots connected to Salesforce, delivering more engaging, branded experiences with clicks, not code.

• Salesforce is playing a crucial role in setting off a digital revolution. Salesforce’s CRM (Customer  Relationship Management) systems powered by Einstein (AI) allow businesses to provide seamless customer experience.

Artificial Intelligence (AI) popularity has skyrocketed since Apple’s Siri, Amazon’s Alexa, and Google Home have become a normal part of everyday life. Salesforce is now jumping on the AI bandwagon with their new release, Einstein Voice. Now you can talk to Einstein and make real-time updates from anywhere, making your company more productive in more ways than one. Einstein Voice was revealed as Salesforce’s very own AI system for conversational customer relationship management (CRM). 

Salesforce, the global leader in CRM, recently announced Einstein Voice, a new platform service that brings the power of voice to millions of Salesforce users. With Einstein Voice, any user will be able to talk to Salesforce, opening up new possibilities for employees to work smarter and connect with their customers in engaging new ways.  “Einstein Voice will usher in a new era of conversational CRM, delivering new levels of productivity and redefining customer experiences with voice technology.”

“Salesforce Einstein is removing the complexity of AI, enabling any company to deliver smarter, personalized and more predictive customer experiences. Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world’s smartest CRM.” Einstein allows users to conversationally update Salesforce platforms without tedious and time consuming data entry tasks. All of the data that has been previously entered into Salesforce is structured already to be used by Einstein. The Einstein Analytics feature allows data to be analyzed for you to find trends and gain customer insights. The intelligence of this new and innovative feature allows you to assign tasks and make updates with ease whether you are at the office or on the go. Businesses large and small can use Salesforce to make their customer relationships stronger. Salesforce platforms are highly customizable and can be built in a way that works best for every unique business, no matter what the industry may be.  

– Deepak Pargaonkar – Senior Director – Solutions Engineering, Salesforce India.


Voice is the New Enterprise UI 
The emergence of voice-enabled technologies illustrates the unprecedented pace of computing innovation in the Fourth Industrial Revolution and its widespread impact on the way we work and live. The convergence of connected devices and advancements in natural language processing is rapidly making voice-activated interfaces ubiquitous. Today, one in five have smart speakers in their homes and Capgemini predicts that by 2021, 40 percent of consumers will use voice technology over apps and websites to do a wide range of activities—from search to shopping. For companies, this represents more than just a new way to interact with technology, but an entirely new way to engage with customers and reimagine business models.

Einstein Voice Assistant Supercharges Productivity 
Einstein, the Salesforce AI platform, already delivers more than three billion predictions every day, helping our customers make smarter, more impactful decisions by acting as a smart CRM assistant across sales, service, marketing, commerce and more. Now, the company is bringing the same voice technology that fuels convenient, efficient experiences in our consumer lives to Salesforce with Einstein Voice. By arming users with the ability to talk to Salesforce on any device, Einstein Voice Assistant and Einstein Voice Bots will empower everyone to be more productive and work smarter—from anywhere.

With Einstein Voice Assistant, users can :

  • Conversationally update Salesforce : Einstein Voice Assistant removes the friction of repetitive administrative tasks like data entry, giving users their time back by enabling them to simply dictate updates directly into the Salesforce Mobile App. Einstein Voice Assistant will automatically transform the unstructured voice data into action by updating Salesforce records, notifying team members and creating tasks. With Einstein Voice Assistant, users will be able to easily update Salesforce in real-time and run their business from anywhere.
  • Get personalized Daily Briefings : Salesforce users will be able to start off every day with a tailored readout of key Salesforce metrics and priorities via their preferred voice assistant. Daily Briefings can be easily configured by admins to focus on what each business user cares about most—from the day’s schedule and key opportunity updates, to an overview of their team’s pipeline.
  • Explore Salesforce dashboards : Voice commands will allow business users to quickly and easily surface the critical information they need in Salesforce. Instead of manually opening and filtering dashboards, users can now pull up Einstein Analytics dashboards and drill into granular detail—all with the power of their voice. For example, a sales manager can run pipeline review meetings more smoothly by simply asking Einstein to bring up their pipeline dashboard, dive into a specific region and identify their top local deals.

Einstein Voice Bots Deliver Intelligent Experiences 
Since Einstein is built on the Salesforce Platform, customers will also be able to build their own voice bots on the Einstein Bot Platform that are connected to Salesforce CRM data and integrated with smart speakers. Einstein Voice Bots will enable companies to create custom voice-enabled interactions for their own customers and employees.

  • Build voice bots with clicks, not code: Admins will be able to quickly and easily build voice-powered bots that are connected to Salesforce in a matter of a few clicks and deploy them on the Google Assistant and Amazon Alexa. For example, a rental car company could deploy an Einstein Voice Bot to enable their customers to update a reservation with a simple voice command to the smart speaker of their choice. The Einstein Voice Bot would then source responses from knowledge articles in Service Cloud and share verbal answers to help quickly resolve the customer’s case.
  • Brand voice bots to your company: Einstein Voice Bots can be easily customized to match corporate branding to provide a seamless and consistent experience. For instance, a rental car company can now create a custom command using Einstein Voice Bots so their customers can update reservations in Salesforce simply by asking the Google Assistant or Alexa.

About Salesforce :   

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. Over the past 19 years, Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT, and AI technologies. Present in India for the past 13 years, Salesforce has customers like  Bajaj Finserv, Urban Ladder, InMobi, Janalakshmi Finance etc. and India is one of the fastest growing regions for Salesforce globally. Salesforce also works with Indian IT services companies like TCS, Infosys, Wipro, Cognizant and HCL, who implement its solutions as system integrators. Globally 88% of Forbes 100 companies use the Salesforce platform. Recently, Salesforce also launched its consulting and design-thinking division ‘Ignite’ in India as it looks to accelerate growth and combat competition in one of its fastest growing markets.

About Technology For You

Technology For You (TFY) is a Leading Technology & Career Magazine. In addition to the Print Edition, we have been bringing out Web Edition also with Daily News & Updates. This is one of the Largest Circulated magazine in South India, and also reaching across India.
View all posts by Technology For You →

Leave a Reply

Your email address will not be published. Required fields are marked *