Mumbai, India, March 13, 2019 : The FICCI Media & Entertainment Committee, headed by the legendary Late Yash Chopra, one of the prominent film producers in India, comprising visionary thought leaders of the Indian entertainment industry, first met in 1999. An idea was born which crystallized into the first FICCI FRAMES, a platform and a voice for the entire Indian media and entertainment industry. The first ever industry report giving numbers to this industry was brought out by FICCI and is updated every year.
FICCI FRAMES – Introduction :
Over the last 19 years, FICCI FRAMES, the most definitive annual global convention on the entertainment business in Asia, has grown in strength, stature and horizon.FRAMES not only facilitates communication and exchange between key industry figures, influencers and policy makers, it is also an unparalleled platform for the exchange of ideas and knowledge between individuals, countries and conglomerates. FRAMES has brought together
more the 400,000 professionals from India and abroad representing the various sectors of the industry.
The three eventful days of FRAMES are pulsating with activity – sessions, keynotes, workshops, masterclasses, policy round tables, B2B meetings, exhibition, cultural evening, networking events and a meeting of the best minds in the business under a single umbrella.
20th Edition of FICCI FRAMES : March 12th-14th, 2019
20th Edition of FRAMES reflecting the richness of the platform which it has acquired over the years. Like every year, the world’s media and entertainment industry attended at FRAMES 2019 yesterday here at Mumbai. Frames 2019 witnessed with nearly 1,000 + Indian and foreign delegates representing the entire gamut of the sector, including Film, Broadcast (TV & Radio), Digital Entertainment, Animation, Gaming, VFX, etc.
Day 1 at the 20th edition of FICCI FRAMES played host to an enriching session throwing light on India being remarkably well placed in the era of internet entertainment and how the best of Indian creators can tell stories and reach diverse audiences connecting the world with great content.
Moderated by Ms. Anuradha Sengupta, Consulting Editor, CNN NEWS18, the session witnessed the keynote speaker, Todd Yellin, Vice President, Product, Netflix talk about India as an important market and how Indian shows are garnering great success on a global map.
Todd spoke about the documentary ‘Period: End of sentence’ that recently won the Oscar. He said, “Even before it won the Oscar, it was watched by a thousand people. We are taking content on a global scale so that millions of people can watch documentaries like these.”
He also spoke about how global shows are doing well in India. “Bandersnatch a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on. So, expect over the next year or two, to see more interactive storytelling,” he added. Yellin also announced plans to further expand Indian content production. “Expect that to double next year, and then double again,” he said.
He also explained that Indian original series “Sacred Games,” directed by Vikramaditya Motwane and Anurag Kashyap, starring Nawazuddin Siddiqui, Saif Ali Khan and Radhika Apte, was a global hit for the service, with two out of three viewers of the show living outside India. He further added that the number of languages Netflix content will be available in is increasing from 25 to 30.