Luminous Power Technologies assigns its creative responsibilities to Cheil India.
The agency is tasked with an integrated communications mandate to support Luminous Power Technologies in their journey to transform themselves into a sustainable energy solution provider, with technology to boost.
“Luminous is a leading brand in the energy solutions industry and is now strengthening its position in the rooftop solar segment. We aim to bolster the brand through innovative, meaningful, and purposeful consumer campaigns to effectively strengthen consumer affinity,” Neelima Burra, chief strategy transformation and marketing officer, Luminous Power Technologies, said.
Cheil India has won the mandate for integrated strategy, creative, and key campaigns for Luminous Power Technologies, wherein Cheil will be responsible for taking Luminous’ vision forward through large campaigns as well as solar category enhancement led by digital.
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“It is a great opportunity for us to showcase the breadth of integrated capabilities that we offer to our clients and help them achieve their business goals,” Neeraj Bassi, chief growth officer, Cheil India, said.
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