Updated: Aug 27, 2022, 20:24 IST
In the fight against online misinformation, falsehoods have key advantages: They crop up fast and spread at the speed of electrons, and there is a lag period before fact-checkers can debunk them.
So researchers at Google, the University of Cambridge and the University of Bristol tested a different approach that tries to undermine misinformation before people see it. They call it “pre-bunking”.