HDFC Bank to Deliver Best-in-class Customer Experiences Using Advanced Omnichannel Marketing Tools

MUMBAIJuly 18  2018  :  HDFC Bank today announced a significant initiative with Resulticks, a real-time omnichannel marketing solution, to help enable the bank to create seamless, connected experiences for customers across all touchpoints.

HDFC Bank is leveraging innovative platforms and has emerged as one of the leading players in digital transformation to offer a differentiated experience to customers. The deployment of new age technologies, such as chatbots, humanoids, and AI bots, is a testament to its continuous endeavor to tap into cutting-edge technology and platforms.

Mr. Parag Rao, Country Head, Card Payment Products, Merchant Acquiring Services and Marketing, said, “The omnichannel platform will enable the bank to transition its engagement model from one of convenience to a frictionless customer experience. The initiative will help us power growth and will further reinforce our focus on making customer-centric offerings by leveraging the latest technology platforms.”

Resulticks Co-founder and CEO, Redickaa Subrammanian, commented, “With its diverse customer base and broad product and service lines, as well as its wide-ranging communications initiatives, HDFC Bank requires a comprehensive, fully integrated marketing automation solution that can personalize at scale, while also automating customer interactions. We’re well suited to meet these strategic objectives through our end-to-end conversion tracking, real-time interaction, and contextual communication capabilities. We’re thrilled HDFC Bank has chosen us to help redefine their customer engagement journeys.”

About Resulticks  :  Built from the ground up by marketers for marketers, Resulticks is a real-time conversation cloud enabled by the world’s first marketing data blockchain. With its big data-driven, AI-powered, omnichannel approach, Resulticks is changing the marketing automation landscape worldwide. Resulticks has offices in the United StatesIndiaAustralia, and Singapore.

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